We want to announce a temporary change to the Kimberbell Certified Event Program in response to your survey answers. WHILE SUPPLIES LAST, all Kimberbell Certified Events can be hosted either in store or virtually to your entire customer base regardless of physical distance through December 31st, 2020. This is a temporary change that we plan to reevaluate at the end of the year. Kimberbell Events hosted in store or virtually, are exclusive and can only be hosted by Kimberbell Certified Shops.
What does this mean for shops?
Certified Shops can now offer their events virtually as well as in-store, while supplies last.
When can I offer a virtual event?
You can start offering events immediately through the end of 2020, while supplies last.
How should I price my virtual event?
With this temporary change we are implementing MAP pricing for virtual events. The registration fee for any VIRTUAL Kimberbell event should be no lower than the following prices:
Spark Events: $59
1-Day Events: $99
2-Day Events: $159
Kimberbell event project kits can NOT be sold through Amazon, or Etsy.
Kimberbell is providing pre-recorded videos of Kim teaching for the following events:
- Winter Wonderland (2-day)
- Spooky Soiree (1-day)
- Sugar Plum Jubilee (Spark)
- Vintage Flora (Spark)
- Day at the Fair (1-day)
- Tis the Season to Sparkle (1-day)
- Pumpkin Spice & Everything Nice (1-day)
- Kimberbell’s Kitchen (2-day)
You can host your event via Zoom, Facebook live, Facebook groups or rooms, Google Hangouts, or whatever platform works for you. You will also receive a social media marketing kit unique to each event theme. It is not required to use these videos during your event. They are simply a tool to use if you’d like.
Which events can we host virtually?
All Kimberbell Certified events can be hosted virtually through December 31, 2020 while supplies last.
- Sugar Plum Jubilee: Host virtually while supplies last. Instruction videos & social media marketing kit from Kimberbell available now.
- Vintage Flora: Host virtually while supplies last. Instruction videos & social media marketing kit from Kimberbell available now.
- Star Spangled: Host virtually while supplies last.
- Tis the Season to Sparkle: Host virtually while supplies last. Instruction videos & social media marketing kit from Kimberbell available soon.
- Pumpkin Spice & Everything Nice: Host virtually while supplies last. Instruction videos & social media marketing kit from Kimberbell available now.
- Spooky Soiree: Host virtually while supplies last. Instruction videos & social media marketing kit from Kimberbell available soon.
- Day at the Fair: Host virtually while supplies last. Instruction videos & social media marketing kit from Kimberbell available now.
- Kimberbell’s Kitchen: Host virtually while supplies last. Instruction videos & social media marketing kit from Kimberbell available now.
- Sewin’ With My Gnomies: Host virtually while supplies last.
- Tea Party: Host virtually while supplies last.
- Merry & Bright: Host virtually while supplies last
- Too Cute to Spook: Host virtually while supplies last
- Oh Happy Day: Retired. Host virtually while supplies last
- Winter Wonderland: Host virtually while supplies last. Instruction videos & social media marketing kit from Kimberbell available now.
How does dropship work during lockdown?
If you yourself are on lockdown and can’t be at your shop to ship event project kits to customers, Kimberbell will drop ship kits for you. For each project kit drop shipped, a fee of $15 will be added to each per attendee rate. Please take this into account when determining your registration fee.
How should I structure a virtual event?
A virtual event must be scheduled with a Kimberbell Event Coordinator following the four-hour, 1-day, and 2-day event format. A virtual event should have a start time, end time, with a structured schedule and check-in points with customers throughout the event. We know the value of a Kimberbell event that your customers have come to expect can be maintained by following these guidelines. You may even consider sending an itinerary to your customers before you begin your virtual event.
Virtual Event Resources
How to create a Facebook Group
How to post pre-recorded videos
How to make a it engaging
What’s my role in a virtual event
“You know we were all kind of thrown into this virtual way of hosting things in our shop due to COVID. Facebook worked really well for us, we had a bit of trouble at the start getting the videos downloaded to the page but once we got that figured out (needed an ethernet connection instead of wireless for faster downloading) we were off and running.
Selling was not a problem at all – we put a separate section on our website just for Kimberbell and Suzie posted the links for everything as Kendra (our facilitator) presented them. She had TONS of samples done of all the new things too so that helped tremendously – they could see them sewn out. Our event was Saturday and I gave them until Sunday evening to place their orders – many of them placed 2 and 3 orders online!!
We let them work about 15 20 minutes (while we set up for the next live and more selling) came back live and chatted some more – Suzie was at the computer and as the questions came in they were answered. Suzie was also able to even help one attendee diagnose a machine issue in the comments!!
We set up the FB private group about 10 days ahead and posted everyday – posted the KB videos of the projects and the bonus CD video – posted a supply list and answered questions – did a countdown and so forth. Saturday we started at 10 am, we all greeted them and gave a rundown of how the day would go, opened the kit, talked about stabilizers and threads. Then we had them watch the video from the link – we gave them about 20 minutes (we watched it too) and we came back together on the live, answered questions and told them to start. They posted pics as we went along. We finished up about 3:30 but kept up with the comments and pictures into the evening and all day Sunday. Really really fun. They are still posting a lot and we are right in there commenting and praising them.
Also because it was not in our shop where we furnish all the embroidery machines we did not discount the event rather we added a thread pack of all the threads they would need for the projects that they picked up curbside when they picked up their kits. We limited this to 24, we need to do it again as we have over 50 in our KB Club and the waiting list is long. What was great about this is that there are many that would not come in to do an event in the shop that participated virtually. We also did door prize drawings throughout the day and added those to their packages of orders, did the early bird pin, had a sale on some older KB products just for them. EVERY SINGLE PERSON SPENT OVER $100 to get the bonus CD! Average sales per person was $208 of only KB products….no machines no fabric!!
Also I see some of the shops discounting these events – you do not have to – we charged $139 – we did promote it really well – we had the event filled 2 weeks before. I love that! Also when you have more $$ up front you can give more door prizes, thread kit and so forth!
We are likely not opening our classroom til fall again so we are on board to do more virtuals!!”
“We hosted Kimberbell Day at The Fair in April for 29 participants all remotely. We used ZOOM so participants could interact and ask questions. It was a raving success. Student’s comments were all positive as they could sew along and not have to lug their heavy embroidery machines to class. More participated because they could from home than we would have had if it had been in the shop especially with social distancing. For a little extra fun, everyone dressed in their pajamas, even me in the shop. Everyone asked that we continue classes this way and have. The majority of participants qualified for the FREE cd. I always stitch out the bonus CD designs so students can see what they look like and have them on display in the shop. I was able to demo products and share other Kimberbell designs and the students were all calling out what they wanted which caused the same excited experience we have in the shop. We added a little something extra in their kits from the shop and still had the raffles that we do in person. We hosted Merry and Bright last week, and we all wore Christmas shirts. One of the students had her Christmas tree up. For me it was a little easier as when students had minor issues with their projects or machines, they figured out how to fix it where before the least little issue caused them to call me to their machines. I have also scheduled a sew in for Thursday’s in August to sew together the “Love Notes” Mystery quilt to be available for help if needed. We have totally embraced the online classes. I want to thank Kimberbell Academy for pushing me out of my comfort zone with Facebook live. Thank goodness as it is the way to do business now. Our shop does not plan on bringing classes back into the shop through the summer. We would be limited to about 6 students with the social distancing rules where I can support many more using ZOOM.”
“This week we held our first Virtual Kimberbell Event – Day at the Fair. It had originally been scheduled for April and then moved to May. I didn’t want to postpone it again. When Kim announced a virtual class I was very skeptical, but thought I would give it a try.
What a wonderful experience! It went so smooth and while we all missed being together, our customers gave us so much positive feedback.
I did the event with Facebook Live. I had a private Facebook page set up about 2 weeks before the event and shared information and fun videos every couple of days.
On the day of the class I started with a live video and asked every one to say hi. I called out their names and it was fun to see them comment to each other.
I announced the first project and then shared Kim’s video for that project.
*you can schedule ahead of time when you want a video to appear.
*I marked Kim’s video as an announcement so it would show up at the top of the Facebook page – they just needed to refresh their page.
*I told them what time to come back for the next live section – even if they were not finished. (We got together 5 times throughout the day.)
*every time we came back I would pull a door prize, announce Early Bird Pin winners, shared projects I had created with the bonus cd, etc.
I stayed very active on Facebook, messenger, and text message and responded to every question as they would post.They were posting their progress throughout the day, shared boo boo’s and laughed together.
In each of the live video sections I highlighted different CD’s, products and samples. Because I did the event from home, I had them call the shop to place orders. Once they did, they would post that they earned the bonus CD, which encouraged others to place an order! I gave them the balance of the week to get their orders in to qualify. Sales were GREAT! and almost everyone earned the CD.
Once again, while I missed being with everyone, the experience was so much more that I thought it could have been.
Different comments included:
*they were happy they didn’t have to lug their machine into the shop. (it was a rainy, gloomy day)
*they could sew in their jammies!
*some friends got together at one house and still sewed together.
*they could work at their own pace and they don’t feel bad that they were keeping the class from moving on.
*loved Kim’s videos and were happy that they could start and stop them as they moved along with their own project.
*liked being able to see where I sew!
*liked being able to sew different projects on different days, as their schedule allowed.
Our Facebook group page will stay open for at least a month so that they can go back if they need to.”